SEO is an ever-changing field, and in the forest of algorithm updates and keyword rankings, it’s very easy to lose sight of the real target, the consumer.
Because let’s face it, it doesn’t matter only if your content ranks higher. It doesn’t matter only if people click on your site. Unless your content copy is compelling enough to turn prospects into leads and leads into sales, you’re not really getting anywhere.
And this is where the role of SEO copywriting comes in. Even in today’s age of AI, compelling copy is one of the most important factors that drive conversions. However, amidst all the talk involving search rankings and keyword densities, we make one grave mistake.
Instead of focusing on the end-consumer, we tend to write for search engines.
But are the search engines going to buy from you? Are they going to talk about and share your content on social media? Not, right? So you don’t need to focus on them, and instead create copy for the real humans who are going to be your customers.
In this post, we are going to let you in on some SEO copywriting tips that can help you to rake in the customers. And rank high on Google in the process.
Let’s dive in.
Research Your Audience
When it comes to compelling copy, the one size fits all approach never really works. You need to spend serious time researching your audience. This will help you to decide what kind of copy they are most likely to respond to.
Therefore, start your copywriting efforts by creating a buyer persona. This is simply a template of the kind of person you will be targeting with your content. By creating a persona, you get an idea of the demographic details of your audience, and thereby stand to create content that resonates with them.
Captivate with The Headline
Your content headline is the most important part of your copy. This is the first thing that your prospects are going to see, and it needs to be enticing enough to make them click-through. Make sure that your headline contains your primary keyword, as this will help both searchers as well as Google to find you easily.
Also, don’t be circumspect with the headline. Be direct and let the user know what you are going to talk about. Lists are a great way to do this; X ways to get what you want is a title that very few are going to be able to ignore. So put that extra time and effort into making your headline pack a punch.
Focus on Humans, Not Algorithms
This is one of the most important points that you need to remember: SEO copywriting does not mean that you’ll focus on writing content for search engines. Content that is artificially structured to rank higher is bound to drive away prospects. And unless your copy is clicking with the audience, you won’t be getting the required conversions.
Further, search engines such as Google are today smart enough to understand if a piece of content is popular or not. If your content is well-liked by the consumers, then you are going to get a large number of site visits. And this will automatically improve your search rankings.
Make Content Digestible
The next thing that you should focus on is improving the readability of your content. Consider using short paragraphs, bullet points and catchy subheadings that retain the attention of your readers.
Why is this important?
Because when the content is easily readable, users are most likely to finish reading it. And when they do that, they are more likely to share it with their contacts. This will automatically improve your search rankings and position you higher on Google.
In conclusion, the bottom line is this: unless humans like your content, Google won’t either. And the way to a customer’s heart is through great copy. We can’t stress this point enough, but a compelling copy is bound to take your business to new heights, both on Google and in the real world.
So, if you want your copy to be hard-hitting, contact Okdot today! Our stellar copywriting services can propel you to that coveted spot on Google, and draw in the customers at the same time.