COVID-19 has certainly changed the way humanity thinks.
With the virus ripping through nations across the globe, and no potential cure in sight, times are testing. Right now, social distancing is the only way to keep this monster at bay.
Naturally, the entire world has been confined to their homes. Students are taking classes online, and professionals have no choice but to work from home.
In such a scenario, with in-person interaction at its lowest, buying patterns have altered immensely. Consumers today are relying on digital channels to fulfill their needs. In this new normal, marketers need to evolve a structured strategy that can cater to the present times.
In the following sections, we are going to explore some aspects in which marketing is going to change post-COVID-19.
Let’s see what they are.
No, we’re not asking marketers to break social distancing norms. But the truth is, prolonged social distancing can have adverse psychological effects on consumers. This can give rise to multiple problem areas that were previously non-existent.
Marketers today need to replace in-person social interaction with digital equivalents. By utilising the power of social media, marketers can reach out to consumers, often on an individual level. This can empower them to understand consumer pain-points and take steps for redressal.
Trust In Technology
With the advent of digital marketing, the discipline had already become technology-oriented. Post COVID-19, this can only be expected to increase.
As social distancing is the new normal, businesses need to utilise technology to ensure that customers’ needs are fulfilled. By using digital channels of communication, marketers can create an ecosystem of trust. This will naturally attract the new age-consumer who prefers all things virtual.
When at home, the mobile phone is everyone’s constant companion. And during these times of social distancing, it’s more than ever becoming the window to the world.
This provides a unique opportunity for marketers. By focusing their online marketing efforts on mobile, marketers can take advantage of a mobile-first world.
Even before COVID-19, over 50% of all consumers preferred mobile interactions. Now, this will increase manifold, and marketers must be there to take action.
Be Brand Centric
As COVID-19 related anxiety starts to rise, so do false news and fake media propaganda. This can leave consumers baffled and confused.
In such a situation, brands can emerge as the answer. By positioning themselves as cornerstones of trust, brands can reach out and gain the support of a loyal customer base.
This can provide consumers with the means to cope with these distressing happenings. At the same time, it can also spread brand awareness and increase patronage.
Relationship Will Be Key
Finally, the key thread through all the above changes has been a single one: relationship. Customers and brands need to establish firm relationships with each other in these troubled times.
Such relationships must be built on a foundation of mutual benefit and trust. By reaching out to their target demographics with empathy and understanding, marketers can turn the tide on COVID-19.
There’s no question about the fact that these are tough times, for consumers and businesses alike. In such a situation, marketers can act as an essential link between the two.
By allowing brands and customers to work with and for each other, marketers can become a guiding light
And in this battle, OKdot is with you all the way. Using our stellar digital marketing services, we can help you navigate these rough roads.
So, reach out to OKdot today, and let’s create the future together.