If there’s one thing that’s ever-changing in the world of cyber-commerce, then it’s digital marketing trends.
Just think once: social media marketing once meant focusing on Facebook organic. Then paid Facebook marketing came to the fore and the focus shifted. Likewise, Periscope and Snapchat became marketing darlings, only to be replaced by Insta Stories and Facebook Live.
Even in 2020, despite the global hullabaloo over you-know-what, digital marketing has continued its journey towards change. Today, we’re going to discuss a few latest digital marketing trends that have quietly crept upon us.
Let’s take a tour!
Micro-influencers Are Rising
There’s no denying the fact the influencer marketing is currently a pretty big thing. Studies suggest that over 90% of marketers use influencers to gain greater exposure. However, the focus of influencer marketing is no longer on celebrity influencers with millions of followers.
Instead, the focus has shifted to micro-influencers, i.e., social media stars with a niche following. Micro-influencers have the advantage of a highly targeted demographic following and targeted reach. Not to mention an affordable budget.
Chatbots Are Here To Stay
The results are in: chatbots are not a passing trend
Instead, they’re here to stay for good. With over half of all websites on the web using chatbots, it’s no wonder it has become the norm rather than the exception.
There’s no denying the fact that customers like to interact more with humans than chatbots. But in terms of sheer availability, nothing beats chatbots. Their 24/7 service is something that we’ve all come to expect. As AI technology advances, we can be sure that chatbots will gain greater exposure in the world of digital marketing.
Video Is The New Normal
Humans are a visual species, and we’ve always been attracted to the sparkly and shiny. And let’s face it, text-based info has become passe. With over a six hundred million blogs on repetitive topics, no one has the time or the inclination to read it all.
Compare that with over one billion hours worth of videos watched every day. And that’s only on YouTube. As most major social media platforms take a video-first approach, visual content is going to boom. In such a situation, it’s imperative that businesses take the initiative to learn more on video marketing.
Email Is Still King
Despite the hue and cry over the supposed demise of email, the technology has proved the naysayers wrong. Even in the age of social media and direct consumer marketing, email outreach has proven to deliver the greatest ROI.
Today, most major businesses are focusing on email marketing as one of the major channels for generating customer awareness. Plus, email newsletters are also making a major comeback. All these signs point to one thing: email is still the king.
Voice Search Is Becoming Dominant
The final trend that we’d like to talk about is Voice Search, which is one of the technologies that consumers are beginning to swear by. Textual search has already taken a backseat. With the rise in the number of voice assistants such as Alexa, Siri, and Google, this trend can only expect to increase.
Naturally, for marketers, this has become a new avenue for tapping. Voice search modes, as well as results, deliver newer challenges and opportunities alike. For example, text-search keywords are certainly easier to parse than voice search parameters. Businesses that jump onto the bandwagon faster will be better positioned to reap the benefits.
Is your business taking advantage of the above marketing trends? If you’re ready to ride the new wave, then join hands with OKdot. Our digital marketing experts can take your Australian business where others can only dream to be.